PRSA Luncheon: New Media & Integrated Influence: Effective Message Management in the Digital World

Details:
Event description: Social media is what everyone is talking about. But how does the integration of technology and social interaction really impact public relations and marketing? Is it really time to abandon traditional practices for the good, the bad and the ugly? Derek LaVallee, Vice President, US Public Affairs Practice, Waggener Edstrom Worldwide, will provide an enlightened overview of the %u2018New Influence Model´ and discuss how new media has impacted traditional communications approaches. Cost: PRSA Chapter Members: $22; Guest: $40; students $17 For more information, or to register for the event, please visit www.prsawis.org