The Milwaukee Interactive Marketing Association is back with a great line-up for 2008, starting with these riveting Social Marketing case studies:
Connecting with Brand Champions Online
Thursday, February 21, 2008
Cocktails & Registration: 5:00 – 5:30
Appetizers & Presentation:
5:30 – 7:00
Eisner Museum
208 N. Water Street
Enthusiasts want to connect online with people who embrace their passions. The most passionate among them, the Brand Champions, are the catalyst that helps build your brand. Meeting the needs of Brand Champions requires thoughtful online strategies that leverage their passion for your brand and provide the tools to influence the online masses.
Drawing on experiences with Trek Bikes, Burton Snowboards, Old Town Canoe, Wolverine and Travel Wisconsin, Bryan Rasch will show how to create an online experience that stays fresh and compelling, and connects site visitors to your brand.
Bryan Rasch, Vice President of Hanson Dodge Creative, heads the Internet Marketing and Development practice and is responsible for setting the firm’s vision for interactive marketing and technology services. Over the years, he has lead major interactive engagements for some of the best active consumer brands in the world, including Nike, VW, RockShox, Necky Kayaks, Ocean Kayaks, Horizon Fitness, President’s Council on Physical Fitness and Sports, 180s and SRAM.
ABOUT HANSON DODGE CREATIVE:
Hanson Dodge Creative is America’s
leading design, branding and integrated communications firm focused on the
active lifestyle consumer. Over 90 planners, marketers, designers and artists
deliver insightful strategies, inspired design and maximum impact to an
international portfolio of active lifestyle brands including Trek Bicycle
Corporation, Burton Snowboards, Horizon Fitness, Johnson Outdoors, the Wisconsin
Department of Tourism and the Saris Cycling Group. Hanson Dodge offers a wide
range of strategic and creative services including brand planning, marketing
communications consultation and innovative technology solutions. For more
information on Hanson Dodge Creative, visit www.hansondodge.com.
Fall 2008 Human Trafficking Awareness Week
Become Aware and Take Action
Come Join Trafficking Ends with Action for Fall 2008 Human Trafficking Awareness Week. Monday Dec. 1st "Trafficking in South East Asia." Tuesday Dec. 2nd "Human Trafficking: Two Sides of the Same Coin." Thursday Dec. 4th "Gina Allende Speaks on Human Trafficking in Wisconsin." All events will be held in the UWM Fireside Lounge starting at 7pm an
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