Dear
Advertiser:
Shepherd
Express readership has grown for the third consecutive reporting period
according to The Media Audit, an independent third party audit bureau used by
media and advertising agencies to survey the
Over 300,000 very attractive readers
The
February/March 2008 Media Audit survey has been released, and overall
readership of the Shepherd Express has increased to 287,200 people.Online readership of our ExpressMilwaukee.com
website has increased by 48% in the
past year, placing our total readership well above 300,000 adults in
Affluent, educated, diverse,
engaged, aware, involved, desirable, dynamic
Our readers
are your customers.They shop where they
live, and they pick up their weekly Shepherd Express at over 1,170 local retail
outlets (not from street boxes, but from inside
local businesses).
What’s changing at the Shepherd
Express
Having
conducted reader surveys, we are focusing our content creation and creative
design to better meet our readers' needs.You'll see a new front page, new back page, and a more pleasing layout
of features you've become familiar with over the past 26 years.
We are also
focused on gaining stronger results for our advertisers.The Shepherd Express is marketing more to
readers and conducting more street-level events to bring our advertisers more
value for the dollars they choose to spend with us.Paying heed to the current economy, we have
released a number of special sections and new rate programs for advertisers.
It’s more than just the internet
In stark
contrast to a nationwide decline in daily newspaper readerships, our weekly
format is enjoying circulation and readership increases.Additionally, the median age of the Shepherd
Express reader got younger, moving from 43 to 41 years of age, and our
percentage of female readership has grown considerably.
The blend
of News & Views, Arts & Entertainment, Dining and Music found in the
Shepherd Express is used more often than any other source as a one-stop guide
to
Sincerely,
Andy Vogel
VP,
Advertising
Shepherd
Express and ExpressMilwaukee.com
414-292-3807
Notes:
THE MEDIA
AUDIT is a multimedia, qualitative audience survey that covers over 450 target
items for each rated media's audience. These qualitative data points cover
things such as socioeconomic characteristics, life styles, business decision
makers, product purchasing plans, retail shopping habits, travel history,
supermarket shopping, stores shopped, products purchased, fast-food restaurants
eaten in, soft drink consumption, brands purchased, health insurance coverage,
leisure activities, banks used, credit cards used and other selected consumer characteristics
important to local media and advertisers.
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